Growth in Australian tourism has been significant in the past decade, and is likely to look a bit different in the next as our global economy transforms. Whatever the shape, success in Australian tourism should include and foster the growth of Indigenous businesses, regional jobs, and higher numbers of export-ready Indigenous experiences.
Business leaders across Australia in many sectors have committed to Indigenous reconciliation through diversity in procurement and employment, and a greater and deeper awareness of living and working in an Indigenous Australian cultural landscape. Tourism 2030 provides an exciting opportunity to ensure a strong Indigenous component that reflects the national conversation around reconciliation, and identifies achievable KPIs for the Australian Indigenous tourism sector.
So why Indigenous tourism?
IPS consultants experience daily the excitement of our clients about engaging authentically, respectfully and creatively with Indigenous culture and people in their supply chains, on their staff, and in the community. IPS leads national conversations about the business case for more successful, profitable, Indigenous-owned businesses and the benefits of supplier diversity to all industries.
We call on state and national tourism leaders to consider Aboriginal and Torres Strait Islander cultures as a unique part of Tourism 2030 and in your state. We encourage broad and new thinking, not just about cultural experiences and tours, but for more Aboriginal investment into businesses supplying the sector, particularly in regions.
There is lots to be done in this space in terms of capacity building, training, capital funding, cross-cultural communications and educating supply chains, research and policy. IPS offers support in all these areas. Call us on (08) 9721 7057 to talk to one of our consultants.