2. Distance: Consultants who are based in regional areas or who travel frequently to the regions have a greater understanding of how geography impacts regional business challenges. They bring this understanding to their work, empathy, advice, and perspective, which adds value to their service.
3. Technology: Regional businesses are brimming with potential and a source of innovation: they understand early the power of digital and cloud systems to connect into professionals based in cities. Technology creates time, and reduces costs of travel and scaling, helping regional business to compete.
4. Resources: Regions offer competitive advantages like lots of space, plenty of natural resources, and cheaper cost of rent/living than cities. Understanding this is integral to business advisory strategies that make sense for the regional environment.
5. Innovation: Regions are highly networked and used to innovating to get things done in a limited marketplace. To get economies of scale, a regional-based advisory service can tap into localised networks already activated, where relationships exist – and not reinvent the wheel.
6. Indigenous Business: There are high populations of Indigenous people living in regional areas, many unable to access city-based services for their business ideas. A city-based service advisory assumes that access is equal to all, but we know it’s not a level playing field - particularly for emerging businesses and female entrepreneurs who juggle many hats and priorities.
IPS is a regional business helping maximise outcomes for regional economies. Our people live, work and run businesses in regions. Regional business advisory programs work best when considered from a regional need perspective, to achieve what funders want to see: regional business growth.
Our experience delivering business advisory at scale across regions and states is that a little investment in regions goes a long way. When we meet people in their towns, businesses show up, take part, get the help they need, and support the service to make it sustainable for other business owners. Small businesses in regions require and deserve a local service as the life blood of regional economies, because growing a small business is nearly impossible to do alone.